If you’re already familiar with GoHighLevel, you’re probably not asking what the platform does. You’re asking a more important question: Which GoHighLevel plan gives me the best value for my money?

Whether you’re a marketing agency managing multiple clients, a local business trying to automate lead generation, or a consultant looking to streamline operations, understanding GoHighLevel pricing is essential before committing. The platform isn’t just another CRM; it positions itself as an AI-powered business operating system built to help businesses capture, nurture, and close leads into bookings, sales, reviews, and repeat customers. And the scale behind it is massive:

GoHighLevel reports powering over 7M+ AI voice calls, generating around 7.3B leads, helping businesses book 179M+ appointments, and facilitating more than $5.2B+ in sales in 2025. These numbers show why so many agencies and businesses are actively comparing GoHighLevel’s cost and evaluating whether it replaces their entire tech stack. It’s also widely recognized across the industry, earning multiple awards and listings across platforms like Capterra, including categories such as marketing automation, sales software, and content management solutions for 2026.

The good news is that GoHighLevel combines several business tools into one platform. Instead of paying separately for a CRM, email marketing software, funnel builder, appointment scheduler, and automation platform, you can manage everything from a single dashboard.

In this guide, we’ll break down the latest GoHighLevel pricing, compare the available GoHighLevel plans, explain the real GoHighLevel cost, and help you determine which option best fits your business goals.

Understanding GoHighLevel Pricing

One reason marketers and agencies continue to adopt GoHighLevel is its all-in-one pricing model. Rather than paying for five or six different software subscriptions, users can access a complete marketing and sales ecosystem through a single account. Currently, GoHighLevel offers three primary plans:

Annual billing is also available and can reduce overall expenses by approximately 17% compared to monthly payments. At first glance, some business owners may think the platform is expensive. However, compared with paying separately for tools such as CRM software, funnel builders, email marketing platforms, scheduling tools, and automation software, the overall GoHighLevel cost is often surprisingly competitive.

What Is Included in Every GoHighLevel Plan?

Before comparing the plans, it’s important to understand what all users receive regardless of subscription level. Every plan includes:

• CRM and pipeline management
• Funnel and website builder
• Marketing automation
• Email marketing
• SMS marketing
• Appointment scheduling
• Reputation management
• Workflow automation
• Lead nurturing tools
• Reporting dashboards

This means even the entry-level plan provides capabilities that would typically require multiple subscriptions elsewhere. For agencies and businesses focused on marketing automation, these built-in features significantly increase the value of the GoHighLevel pricing.

Starter Plan: Is $97 Per Month Enough?

The Starter Plan costs $97 per month and is designed for solo marketers, consultants, coaches, and small businesses. This plan provides access to the platform’s core functionality, including CRM management, workflow automation, funnels, calendars, and marketing campaigns.

Imagine you’re a real estate consultant generating leads through Facebook Ads. You need a system that captures leads, sends automated follow-ups, books appointments, and tracks conversations. The Starter Plan can handle all of these tasks without requiring additional software.

The primary limitation is account scalability. Businesses managing multiple client accounts may quickly outgrow this option. For individuals and small teams, however, this remains one of the most affordable gohighlevel plans available.

Unlimited Plan: Why Most Agencies Choose It

At $297 per month, the Unlimited Plan is often considered the sweet spot for agencies. The biggest advantage is the ability to create unlimited client sub-accounts. Instead of purchasing separate software subscriptions for every customer, agencies can manage all clients within one system. Additional benefits include:

• Unlimited client accounts
• White-label desktop application
• API access
• Advanced agency features
• Custom domains

Consider a digital marketing agency managing campaigns for dentists, lawyers, and real estate agents. Using separate tools for each client could easily cost hundreds or even thousands of dollars every month. With the Unlimited Plan, the overall GoHighLevel cost remains predictable while allowing agencies to scale their operations efficiently. For this reason, many industry experts consider it the best value among all GoHighLevel plans.

SaaS Pro Plan: Built for Recurring Revenue

The SaaS Pro Plan costs $497 per month and is designed for agencies that want to sell software under their own brand. This plan includes everything in Unlimited plus:

• SaaS Mode
• Automated client onboarding
• Automated billing
• Rebilling capabilities
• White-label SaaS management tools

This opens up an entirely new revenue stream. For example, an agency could package a branded CRM solution and charge clients $197 per month. With just 20 customers, that could generate nearly $4,000 in monthly recurring revenue.

This business model is one of the main reasons SaaS Pro has become increasingly popular among agency owners. Although it has the highest upfront high-level cost, it also offers the greatest earning potential.

Comparing GoHighLevel Cost to Other Marketing Tools

To understand the true value of high-level pricing, it helps to compare it with alternative software stacks. Many businesses currently pay for:

• CRM software
• Funnel-building software
• Email marketing platforms
• Appointment scheduling tools
• Automation software
• Reputation management solutions

When combined, these subscriptions can easily exceed $300 to $700 per month. For example:

• HubSpot can cost hundreds of dollars monthly as the number of contacts increases.
• ClickFunnels requires a separate CRM for complete lead management.
• ActiveCampaign focuses primarily on email automation.
• Calendly handles scheduling but not full customer management.

By consolidating multiple functions into one platform, GoHighLevel often reduces software expenses while simplifying operations.

Hidden Costs You Should Know About

While many discussions focus on subscription fees, the total GoHighLevel cost can include additional expenses. These may include:

• SMS charges
• Phone call usage
• Email delivery fees
• Additional phone numbers
• AI-powered features
• Premium integrations

These costs vary depending on business usage. For example, an agency sending thousands of text messages every month will naturally spend more than a local business with a small customer database. When evaluating goHighLevel pricing, it’s important to account for these variable expenses rather than focusing only on the monthly subscription.

Which GoHighLevel Plan Should You Choose?

Choosing among the available gohighlevel plans depends largely on your business model.

Choose Starter If:

• You’re a freelancer or consultant.
• You manage one business.
• You want affordable automation.

Choose Unlimited If:

• You run a marketing agency.
• You manage multiple clients.
• You need unlimited sub-accounts.

Choose SaaS Pro If:

• You want recurring SaaS revenue.
• You plan to resell software.
• You need automated billing and onboarding.

For most agencies, the Unlimited Plan offers the best balance between functionality, scalability, and overall gohighlevel cost.

Is GoHighLevel Worth the Price?

For agencies and businesses already using marketing technology, the answer is often yes. The platform helps eliminate software fragmentation by combining CRM, funnels, automation, scheduling, reporting, reputation management, and communication tools into a single system. More importantly, it saves time. Instead of jumping between five different platforms, teams can manage marketing, sales, and customer relationships from one dashboard. That’s why many agencies view gohighlevel pricing not as an expense but as an investment in operational efficiency.

HighLevel’s Summer of AI promotion gives you everything you need to get started without spending much. You’ll get 50% off your first three months, free AI tools all summer, and access to ready-to-use AI agents and templates. Plus, HighLevel includes

• Onboarding support
• Training resources
•  A library of proven funnels and workflows to help you see results faster. 
•  24/7 support and an active community